The term ‘cybernetics’ relates to the study of self-regulating systems that adjust themselves in order to achieve a desired outcome. These systems are everywhere. People use them for ordinary tasks like getting to work on time or complex tasks like fitting into society. Examples of self-regulating systems are also found in things like air conditioners.

When we engage with technology we form a cybernetic relationship with it. Understanding how digital engagement works could help you harness the power of technology for behavioural modification, for your business or for personal reasons.

Does using Technology expand your brain? When I began researching digital engagement I found there was an elusive element that could not completely be applied to commonly accepted theories. I consistently found that popular theories only partially explained what I was witnessing as digital engagement. I eventually came across cybernetics, which tends to be dismissed